Image copyright Touchstone |
On this day, in 1984, the first film to be released under the Touchstone Pictures banner,
Splash, hit theaters. Earlier in the year, recognizing a dire
need for Disney to break out of its G-rated box while at the same time
preserving the family focus of the Walt Disney name, CEO Ron Miller had
created a new brand, Touchstone. While an
ingenious move on his part, it didn’t keep him from losing his job
later in the year. Brian Grazer,
Splash’s producer, had been trying to get the film made at every
studio in town with zero luck. It wasn’t until he changed his pitch from
“mermaid learning to live on land” to “ordinary New Yorker falls in
love with mermaid” that Miller agreed to finance
the picture and decided it was perfect to launch the new label.
Only the third film directed by Ron Howard,
Splash stars Tom Hanks (in his second film role), Daryl Hannah,
John Candy and Eugene Levy. And because Ron loves his family, you can
see his dad Rance Howard, near the beginning yelling at Tom Hanks about
cherries and his brother, Clint Howard, at the
wedding, being yelled at by Tom Hanks. The movie was a hit and launched
Hanks’ career right towards his next blockbuster,
Big. On a budget of only $8 million, Splash grossed almost $70
million by the end of its initial run. It earned an Oscar nomination for
Best Original Screenplay and won Daryl the Saturn Award for Best
Actress.
Image copyright Touchstone |
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