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Image courtesy disney.wikia.com |
On this day, in 1916,
Esmond Cardon Walker was born in Rexburg, Idaho. Card first arrived in the
Los Angeles area at the age of 8 and, in 1934, began life as a freshman at
UCLA. When he graduated four years later, he landed at job at the Walt Disney
Studios in the mailroom. That’s right, folks. Card’s story is a classic tale of
one man’s rise from the proverbial lowly entry position to the vaunted corner
office. Lucky for us, it’s generally reported that he was an all-around good
guy.
Card’s first job with the company was affectionately known
as a ‘traffic boy.’ He spent his days moving drawings around the studio between
the different departments, from an animator’s desk to Ink and Paint to the
Camera Department and so on. From there Card moved up into the Camera
Department and then the Story Department. At that point, in 1941, his career
was interrupted, like so many other careers, by the start of World War II.
Card stepped up and fulfilled his patriotic duty, joining
the United States Navy. He was eventually assigned to the aircraft carrier USS
Bunker Hill where he served as a flight deck officer from 1943-1945. Card would
fight in eight major battles in the Pacific Theater of the war, survive the
deadly attacks (the only original flight deck officer on the Bunker Hill to do so) and, in the end, return home to his place at Disney.
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Image courtesy chacopressus.com |
After the war, Card continued to both steadily rise within
the company and gain an almost encyclopedic knowledge of it. At one point he
became a unit manager in the Shorts Department and by 1956 he claimed the title
of Vice President of Advertising and Sales. His vast knowledge about everything
going on in the studio made him invaluable to Walt and the two enjoyed a close
friendship. In 1960, Card was elected to the Board of Directors for the Studio
for the first time. He would remain a member of that body for the next four
decades.
When Walt died in 1966, Roy O. Disney became the company’s
President and Card became the Executive Vice President and Chief Operating
Officer. Card was instrumental in helping Roy bring his brother’s final dream,
Walt Disney World, to life. With Roy’s
passing in 1971, Card moved up to company President, serving as second in
command under Donn Tatum, the company’s first CEO whose last name was something
other than Disney.
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Image courtesy allears.net |
As time went on and Donn relinquished his titles one by one,
they all went to Card. In 1976, Donn stopped being CEO, but stayed on a
Chairman of the Board. Card remained President and added the position of CEO.
When Don fully retired in 1980, Card became Chairman of the Board as well as
CEO. Card retired from the CEO position in February of 1983 and retired as
Chairman in May of the same year. He stayed on with the company as a consultant
for several more years and ended his run as a member of the board in 2000.
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Image copyright Disney |
After 45 years of steady active leadership, Card left behind
a mixed legacy. On the plus side, he made sure Walt Disney World happened
(something I can never be thankful enough for), he expanded Disney theme parks
into international waters with the opening of Tokyo Disneyland and he got the
company into the cable business with the launch of The Disney Channel. He was
also the driving force behind EPCOT Center, doubling the number of parks at the
Florida Project. Which all sounds great until you flip the coin and look at the
negative side.
Creativity was never Card’s strong suit. As Disney historian
Jim Hill once noted, throughout the Seventies, when filmmakers who’d grown up
on Disney fare were making pictures like Jaws
and Star Wars, the company under
Card’s leadership was churning out movies like Herbie Goes Bananas and Gus.
While those pictures aren’t inherently bad, they are clearly out of place for
their times. Card spent much of his time as President and CEO asking the age
old question ‘What would Walt do?’ without realizing that the answer was innovate,
take risks and constantly push the envelope of what entertainment could be. By
trying to stay family friendly in a mid-Sixties kind of way during the
Seventies and early Eighties, Card nearly destroyed the very company he loved.
As Disney’s fortunes declined and its assets remained lovingly wrapped up in
storage, the vultures began to circle. Card managed to retire before the crisis
came to a head and his successor, Ron Miller, gets most of the shame for being
removed from office to make way for Michael Eisner, but it was Card’s decisions
that brought the company to the brink.
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Image courtesy allears.net |
In the end, I think Card comes out on top, if only because
things turned out okay. While the creative side of Disney suffered under his
leadership, the business side was blessed with firm foundations. Epcot, Tokyo
Disneyland and the Disney Channel were all projects that benefited the company
immensely in the long term and were executed very well. Card’s chief strengths
were dual and embodied in a story from Epcot’s opening. He was asked why the
company had named their new park such a cumbersome, odd sounding name.
His response was simple: it was inspired by
Walt and he was confident people would get used to it. This dedication to
legacy and sure, steadfast optimism about the future are what earned Card the
honor of official Disney Legend in 1993.
Card passed away from congestive heart failure at his home
in La Canada Flintridge, California on November 28, 2005. He was 89.