Photo lifted from imbd.com |
The Rescuers Down Under faced an uphill battle from its conception. America went crazy for movies either set in Australia or featuring Australians after the success of Crocodile Dundee in 1986. Unfortunately, by the time this movie opened, the craze had pretty much disappeared. Couple that with the fact that it premiered the same weekend as Home Alone and it's not hard to see why it had to fight for every dollar of 3.5 million it opened with. The studio was so disappointed, Jeffrey Katzenberg killed all further advertising and let the movie limp along to a 27.9 million dollar finish. The fact that Down Under was also a non-musical (and not just in that characters didn't sing songs but that there were no songs period) didn't help, especially coming after The Little Mermaid.
Photo courtesy of villains.wikia.com |
The company's disappointment with The Rescuers Down Under, however, has continued in the handling of the film in the home video market. The first release on VHS saw the original film being included in the Walt Disney Masterpiece Collection, but not Down Under. It did make it into the Gold Classic Collection for the DVD release, but by the time Blu-ray came along, Down Under would get tacked on to the same box as its older sibling. It apparently wasn't worth getting its own packaging. The lasting legacy of this, like it or not, mostly forgotten movie, is that sequels can be economically viable.
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