Thursday, February 21, 2019

February 15 - Cinderella

Image copyright Disney
On this day, in 1950, Walt Disney Productions' twelfth animated feature, Cinderella, had its world debut in Boston, Massachusetts. The Disney Studio had limped through World War II. With most foreign markets unavailable (and folks at home focused on making sacrifices for the war effort), the features Disney released during those years had failed to turn much, if any, profit. With a limited staff (most of the guys had enlisted), Walt cobbled shorts together into "package" films just to keep the place open. By the war's end, more than $4 million in debt threatened to force Walt into bankruptcy (again). As the boys returned home, Walt, desperate for a hit, turned attention to the land of fairy tales and implored them to dig up a diamond.

Walt's first take on Cinderella happened in 1922 when he produced a Laugh-O-Gram cartoon based on the French tale. In the early Thirties, he wanted to make a Silly Symphony of the story, but it quickly became apparent that it would be too hard to condense the narrative enough. In 1938, it was decided that Cinderella would probably make a good feature and work began on a script. Ideas were kicked around and refined over the next few years. Production was ready to start in earnest when most work the studio was doing was stopped by order of the United States Government. It wouldn't be until 1948 that Walt blew the dust off Cinderella's script and everyone sharpened their pencils once more.

Image copyright Disney
Cinderella marked the first film that all of Walt's Nine Old Men would work together on as supervising animators. It also marked the first film that Walt wasn't overseeing on a daily basis. He was in England off and on supervising the filming of the studio's first live action picture, Treasure Island.  While that gave the Men more autonomy, it also made the movie more expensive. Every time Walt would show up, he had all sorts of little changes he wanted done to work that was already finished. By October 1949, pencils and paintbrushes had finally been laid down and Cinderella was ready for her coming out party.

Image copyright Disney
The picture was Disney's biggest critical success since Dumbo and its biggest financial success since Snow White and the Seven Dwarfs. Cinderella grossed over $8 million and became the sixth highest grossing film of 1950. It did even better in England, coming in at fifth. Not only did Cinderella wipe out the studio's debt, it provided enough cash flow to last the rest of the Fifties. It received three Academy Award nominations (Best Sound, Best Song and Best Score) and won the Golden Bear (Music Film) at the first Berlin International Film Festival.

Since then, Cinderella has become a staple in the Disney family. She's spawned two animated sequels and a live action adaptation. She even has two castles, one in the Magic Kingdom at Walt Disney World and another in Tokyo Disneyland (never mind the fact that that upstart Aurora has three). She may not be the smartest or the most assertive Disney Princess, but she does possess that special something that means she'll be around for many more years to come.

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