July 17 - Disneyland

Image courtesy pinterest.com

On this day, in 1955, Disneyland welcomed its first official guests in Anaheim, California. To be fair, the first people to walk through the front gates on that July morning were not the first guests to visit Disneyland. Some press had already been given a tour and Walt and Lilian had celebrated their wedding anniversary at the Golden Horseshoe Saloon a couple of days before. They weren't even the first paying guests as everyone who came that first day were supposed to be invited. I say supposed to be, because about half of the 28,000 people in the park for the opening ceremonies either had fake tickets or no tickets at all, they just hopped the fence. Needless to say, the park that had once been declared by potential investors to be just as much a folly as Snow White and the Seven Dwarfs was initially called caused quite a stir right from the get go.

Image courtesy mashable.com

Everyone has probably heard the story of how Walt was standing around watching his daughters, Dianne and Sharon, riding the merry-go-round at an amusement park and got the idea of building a place where adults and kids could have fun together. It's a cute story but only part of the reason the idea of Disneyland wormed its way into Walt's brain. The other part was the letters. Every year, the Walt Disney Studio got hundreds, if not thousands, of letters from people who wanted to come visit the studio, see how movies are made and see their favorite characters. Walt knew that if the average person actually showed up at the studio, they'd be bored out of their minds within ten minutes. Not only was there nothing for people to do there but the reality of making animation (and even live action) is a long, slow, tedious process. And everyone's favorite characters were nothing more than drawings, not the walking, talking beings that people believed they saw in the theaters. Walt began to envision a place that tourists could come visit.

Image courtesy ucrtoday.ucr.edu

The first actual mention of his idea in memo form came in 1948. He talked about turning an eight acre plot of land across the street from the studio into a Mickey Mouse Park. Except Walt's idea kept growing and quickly outgrew the spot he had in mind. He hired a consultant, the Legendary Harrison Price of the Stanford Research Institute, to help him figure out how much land he would need. Harrison did his best, trying to anticipate future expansions, and came up with 160 acres. Walt thought it sounded good, looked around and bought some orange groves in the city of Anaheim. That original eight acre plot didn't go to waste however. It's still part of the company and currently houses Walt Disney Animation and the ABC Studios.

Image copyright Disney

Now that he had a site, Walt just needed some money to build his dream. Naturally he turned to his financial guru of a brother, Roy, who immediately tried to talk him out of the whole thing. That pep talk, as usual, yielded no results so, Roy rolled up his sleeves and got to work. Asking current Disney employees to support the boss's craziness raised a few dollars but nowhere near the $17 million it was going to take to build Disneyland. One of the more genius ideas was a partnership between the fledgling ABC television network and Disney. ABC needed content to broadcast, Walt needed money and thus the Disneyland television series was born. ABC a top quality show to boost their ratings, Walt got ABC to invest in his park and Walt got something even better: advertising. Not only did he name the show after the new venture but he came into people's homes every week and told them all about the wonderful things they would experience when they came to visit. He was able to build anticipation to a frenzy.

Image courtesy disneydreamer.com

Construction on Disneyland actually began on July 16, 1954. Walt had all sorts of Legendary people in place to make his dream come true. Old timers like Marc Davis, who helped design the place, and new hires like retired Rear Admiral Joe Fowler, who oversaw the construction process. One year and one day later, Disneyland was ready to open. Sort of. Like most major projects with deadlines, things got a little crazy near the end. There are plenty of famous stories about people's shoes getting stuck in asphalt that wasn't quite set yet and all sorts of other mishaps that first day. But none of that matters. People were enchanted by what they saw and have kept coming back for more. There are now a dozen Disney parks scattered around the world, but Disneyland boasts the most visits of any of them (mainly because it was the only one for sixteen years, but still). History was made on July 17, 1955 and theme parks have never been the same since.