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| Image copyright Disney |
Disney ran into their own set of adaptation problems almost
immediately. The book was written with an adult audience in mind; its dark
themes and message were almost the opposite of the usual light and frothy children’s
fare the studio produced. The story also lent itself to an almost infinite
array of interpretations and subplots. The Story Department might spend weeks
developing a sequence involving Bambi stepping on an ant hill and what happens
to the colony in the aftermath before realizing none of that has anything to do
with the central story and scrapping the whole thing. Compounding all of the
story problems: the animators were finding deer to be extremely hard to draw
realistically and consistently, especially their skinny little legs. Walt still
believed that Bambi was worth doing,
and doing right, but as time went by, the film slipped in the studio’s release
order from second to third, then from third to fourth.
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| Image courtesy animationsource.org |
Europe had already been embroiled in World War II for
several months before production ramped up on Bambi. As a result, most of that continent’s market was closed off
to American (or any other) movie studios. Pinocchio
and Fantasia didn’t enjoy the same
wide distribution as Snow White and the
Seven Dwarfs and both lost money. Dumbo
managed to recoup some of those losses only because it cost nearly a third less
to produce than Pinocchio. In spite
of the fact that Bambi cost almost
$100,000 less than Dumbo to make (a
huge chunk of change in those days), it too lost money in a war-time economy
that now included the United States.
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| Image courtesy nal.usda.gov |
In 2006, the National Forest service began using footage
from Bambi in their fire prevention public service announcements. It was a
natural fit but wasn’t the first time that had happened. Right after the film
was released, Disney allowed characters from Bambi to be used for the same
purpose, but only for one year. At the end of that term, the licensing
agreement wasn’t renewed which left the government in a bit of a bind. They
managed to rally, though, creating the character of Smokey the Bear to take
Bambi’s place.












