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On this day, in 1996, the last guests rode the World of Motion attraction in Future World at Epcot. Built as one of Epcot's opening day attractions, World of Motion had some heavy hitters behind its development. Animator Ward Kimball, one of Walt's Nine Old Men, actually designed the attraction. If you didn't know that Ward dabbled in ride creation that would be because this was the one and only time he ever did. His brand of humor was evident throughout, from cavemen blowing on their overheated feet to the world's first traffic jam involving a horse and an ice truck.
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Ward got some help from a couple more Disney Legends for the ride's theme song. Buddy Baker composed the music and Imagineer Xavier Atencio wrote the lyrics to
It's Fun to Be Free. One of the unique aspects of
Free is that unlike most attractions where the same version of a song might get repeated at different points (think about Pirates of the Caribbean), for World of Motion the song kept changing to suit the changing periods in history. It had a ragtime feel for one scene, an Asian sound in another and at one point was played exclusively on a kazoo. All due to the genius of Buddy.
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The ride itself took guests on a tour through the history of transportation narrated by Gary Owens, best known as the announcer on
Laugh-In. World of Motion boasted on of the largest casts of Audio-Animatronic figures ever assembled with a total of 188 characters. At the end of the line, literally taking a page from the Haunted Mansion, guests saw their Omnimover vehicles transformed into cars of the future through a Pepper's Ghost illusion. After disembarking, guests moved into a mini Innoventions type area dedicated almost exclusively to cars. Exhibits spanned topics on everything from how wind tunnels help make cars more fuel efficient to an Audio-Animatronic show about assembly lines. The most popular part was, as always, the concept cars on display.
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The whole shebang was sponsored by General Motors from its opening to its closing. After Ford's successful sponsorship of the Disney produced Magic Skyway ride at the 1964 World's Fair, GM wasn't about to miss out again. They signed a 10 year deal just to begin with, renewed several times and still sponsor the replacement attraction today.
Speaking of the replacement attraction, it was GM who would ultimately spell out the demise of World of Motion. In the early Nineties, sales began to slump for them and they felt a new attraction devoted to cars and cars only, not the whole of transportation, would be a better use of their sponsorship money. Since World of Motion was beginning to show its age at that point, Disney agreed and Test Track was created. Even though I personally miss the charm of the old ride, it was ultimately a smart move. While Test Track was plagued with problems and delays in its early days, it is now one of the most popular rides in all of the Florida Project, although the concept cars at the end are still, arguably, the best part.
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