Wednesday, January 9, 2019

January 6 - Disney-MGM Studios

Image copyright Disney
On this day, in 2008, the third Walt Disney World theme park, the Disney-MGM Studios, ceased to exist. Which sounds more dramatic than it really is. The theme park didn’t actually go anywhere, of course, it just suffered a name change to Disney's Hollywood Studios. But that is enough of an excuse to talk about a place that has become near and dear to my heart. The park opened on May 1, 1989 as a theme park, yes, but with a fully operational production studio layered on top. The concept for the park had actually started on a much smaller scale. In the mid-Eighties, Legendary Imagineer Marty Sklar had teamed up with Randy Bright with the task of creating two new pavilions for Future World in Epcot. The two lead a team that came up with plans for a health based pavilion called Wonders of Life and an entertainment pavilion known as the Great Movie Ride. When Michael Eisner became the head of the company, he looked at the Great Movie Ride and thought it might be better to make it the anchor for a third theme park. To that end, Disney signed a licensing agreement with Metro-Goldwyn-Mayer and the Disney-MGM Studios was born, at least on paper.

Image copyright Disney
As plans for the new park grew, it was decided that included would be television and film production facilities, a functional backlot area and an auxiliary animation department to the California studio. The animation studio was the first thing to open and it promptly caused problems. MGM filed a lawsuit claiming they only agreed to a theme park and didn’t know anything about new film productions at the site. The fact that MGM wanted to open (and eventually did open) their own theme park at their hotel in Las Vegas, may have had something to do with it. Disney would file a countersuit over that theme park. In 1992 a federal judge decided that there was enough money to go around that both parks could exist. Only one still operates today, however, making the whole thing an overly expensive, not to mention pointless, spat.

Image copyright Disney
Plans for the new park were further complicated when Universal Studios announced that they were going to build a theme park in Orlando that would be similar to the one that already existed in Southern California. Construction had begun on Disney-MGM in 1987 but was accelerated in order to beat Universal’s opening by as much as possible (Universal’s actual opening was so plagued by problems it might not have mattered, but that’s a discussion for another time).

When Disney’s version of studio opened in 1989, it only had two attractions to offer guests. One was the Great Movie Ride (from the original Epcot brainstorms) and the other was the Studio Backlot Tour, which was part tram ride (through Catastrophe Canyon) and part walking tour. The Little Theme Park That Could proved to be popular, though, and it began to change in subtle ways almost immediately. Part of the backlot, New York Street, was taken off the tram tour and opened to relieve pedestrian traffic as the Streets of America. Bit by bit, pieces of the backlot tour were made into their own attractions, mainly to help with traffic control, including the theater in the Animation Courtyard area that made me love the Studios (more about that in my next post).

Image copyright Disney
The park also began expanding almost from the beginning. Star Tours debuted before the end of that first year. In 1991, the Grand Avenue area opened featuring one of my favorite attractions, Muppet*Vision 3D. The next big expansion opened in 1994 when Sunset Boulevard appeared on the map and dead ended at the Twilight Zone Tower of Terror. Since then all sorts of changes have happened. Actual productions stopped happening (too late to matter to MGM). The animation studio packed its bags and moved to California. The backlot tour systematically phased itself out until it was closed and the entire area was demolished to make way for an expanded Star Wars area. A Pixar street was added with the ever popular Toy Story Midway Mania ride and then even more Pixar was added as Toy Story got it's own land. And then, seventeen months ago, the Great Movie Ride itself closed its doors to make way for a new Mickey Mouse based experience.

Image copyright Disney
When the Great Movie Ride closed, the argument could be made that the Disney-MGM Studios actually did cease to exist at that point, not with the name change nine years earlier. The park has changed and evolved so much since opening day that hardly any of the original park is left. It is poised to change even more later this year with the opening of Star Wars Land (yes, I'm aware it's called Galaxy's Edge, not Star Wars Land, I'm marginal on that name) but that's okay. Change is something Walt expected his theme parks to do and I think Disney's Hollywood Studios has done the best job of embracing that change of any of them. It's gone from being a place where movies are made to being the place that brings movies to life. Will it get another name change as it moves into the future? Bob Iger once hinted as such, some really terrible names were focus grouped and then denials were made about Bob's hint, so I honestly don't know (although I'm still pulling for The Pixstar Ranch). What I do know is that the Disney-MGM Studios... I mean Disney's Hollywood Studios (some habits really do die hard) becomes more relevant and more exciting with every change.

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